Phiz is a semester-long project in which we were to create a beverage brand and design it from scratch. I chose to do a sparkling tea company, but I wanted it to be different than any other company that I have ever seen. Phiz has a variety of sparkling teas, two green, two black, and two white. One thing that I wanted to be different about Phiz was that I wanted it to be a bottled beverage, that was frosted with glossy accents. I wanted Phiz to be bright and colorful to catch consumers’ eyes off the shelves of a store. I chose complimentary colors for my bottles and inversed them for their pair. We were to create 4-6 flavors and design a multipack, as well as an Instagram campaign for our company.